The Technology Fallacy: 6 Key Takeaways for Digital Transformation

Toto, We’re Not in Kansas Anymore…

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Using the analogy of Dorothy from the Wizard of Oz not being in Kansas no more, The Technology Fallacy team does a masterful job navigating the Digital Transformation (DX) landscape making it clear that the new work environment is rapidly evolving and things will never be the same.

The Technology Fallacy - How People Are the Real Key to Digital Transformation Gerald C. Kane, Anh Nguyen Phillips, Jonathan R. Copulsky, and Garth R. Andrus

Interesting Stat…

Tallying poll results from thousands of respondents ranging from executive level to front line workers reveals that….

87% agreed digital transformation will disrupt their industry while only 34% felt their organizations were doing enough to be prepared for the changes ahead.

speed of technology Adoption shifting…

In years past, employees were afforded the opportunity to work with technology platforms through their employers.

Nowadays, with connectivity being so ubiquitous and the cost of digital platforms being affordable to individuals, organizations are challenged to retain talent that may opt to fund their own solution sets and serve the market directly.

Young techies versus Seasoned Executives…

Younger generations naturally more akin to rapid technological advancement don’t necessarily hold any particular advantage in the overall success of a company.

Research shows it is easier to teach a seasoned executive what they need to know about digital business than it is to prepare the younger technologist with the experience needed to lead an organization’s digital business efforts effectively.

a key challenge to Digital transformation…

A key challenge that seems universal to all organizations is moving Digital Transformation initiatives forward while attending to the existing business.

Overcoming this challenge calls for an agile approach. A legacy company must have the willingness stray from successful formulas of the past designed to optimize efficiencies and minimize operational variances.

Today’s successful enterprise will adapt itself to “Test Fast, Learn Fast and Scale Fast”.

What used to constitute a failure now holds the lessons needed to open the door to greater success.

Neutron jack’s world no more…

The book offers a great anecdote to showcase how much things have changed in a few short decades by reflecting on Jack Welch’s rise with GE in the 90’s.

Jack used a Six Sigma approach focused on variance reduction and optimizing around old variances.

In contrast, running experiments is essential for today’s enterprise to know what is possible.

New challenges are becoming the norm. From the book, “In the digital age, how companies deal with setbacks may determine their ability to survive”.

Transformation is a process…

Because Digital Transformation is so iterative and constantly evolving the authors describe organizations as “digitally maturing” through this process.

The Technology Fallacy team conducts a cluster analysis of executive and employee respondents to determine 5 key cultural characteristics of a “Digitally Mature” company…

  • Less hierarchical, more distributed leadership
  • More collaborative and cross functional
  • Encouraging of experimentation and learning
  • More bold and exploratory with a higher tolerance for risk
  • More agile and quick to act

Ultimately, Digital Transformation is not about adopting new technologies, it’s about “organizing, operating and behaving effectively in the new world of work”.

wrap up…

The Technology Fallacy is a great read or listen. I’d go as far as to say, a required resource for anyone dealing with or responsible for leading digital transformation within an organization. My extraction is just a handful of points that resonated strongly with me. The book is well researched and loaded with great anecdotes and insights from the research. Each chapter culminates with strategic guidance and tips for becoming “digitally mature”.

Author: Christian Shaffer

Continuous learner with keen interest in Digital Transformation. Versatile Industrial IoT strategist helping clients achieve better outcomes with innovative connectivity and business intelligence initiatives. Lover of Non-Fiction. Even keeled and/or happy most of the time. Author & Publisher of

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