The Technology Fallacy: 6 Key Takeaways for Digital Transformation

Toto, We’re Not in Kansas Anymore…

This image has an empty alt attribute
Using the analogy of Dorothy from the Wizard of Oz not being in Kansas no more, The Technology Fallacy team does a masterful job navigating the Digital Transformation (DX) landscape making it clear that the new work environment is rapidly evolving and things will never be the same.

The Technology Fallacy - How People Are the Real Key to Digital Transformation Gerald C. Kane, Anh Nguyen Phillips, Jonathan R. Copulsky, and Garth R. Andrus

Interesting Stat…

Tallying poll results from thousands of respondents ranging from executive level to front line workers reveals that….

87% agreed digital transformation will disrupt their industry while only 34% felt their organizations were doing enough to be prepared for the changes ahead.

speed of technology Adoption shifting…

In years past, employees were afforded the opportunity to work with technology platforms through their employers.

Nowadays, with connectivity being so ubiquitous and the cost of digital platforms being affordable to individuals, organizations are challenged to retain talent that may opt to fund their own solution sets and serve the market directly.

Young techies versus Seasoned Executives…

Younger generations naturally more akin to rapid technological advancement don’t necessarily hold any particular advantage in the overall success of a company.

Research shows it is easier to teach a seasoned executive what they need to know about digital business than it is to prepare the younger technologist with the experience needed to lead an organization’s digital business efforts effectively.

a key challenge to Digital transformation…

A key challenge that seems universal to all organizations is moving Digital Transformation initiatives forward while attending to the existing business.

Overcoming this challenge calls for an agile approach. A legacy company must have the willingness stray from successful formulas of the past designed to optimize efficiencies and minimize operational variances.

Today’s successful enterprise will adapt itself to “Test Fast, Learn Fast and Scale Fast”.

What used to constitute a failure now holds the lessons needed to open the door to greater success.

Neutron jack’s world no more…

The book offers a great anecdote to showcase how much things have changed in a few short decades by reflecting on Jack Welch’s rise with GE in the 90’s.

Jack used a Six Sigma approach focused on variance reduction and optimizing around old variances.

In contrast, running experiments is essential for today’s enterprise to know what is possible.

New challenges are becoming the norm. From the book, “In the digital age, how companies deal with setbacks may determine their ability to survive”.

Transformation is a process…

Because Digital Transformation is so iterative and constantly evolving the authors describe organizations as “digitally maturing” through this process.

The Technology Fallacy team conducts a cluster analysis of executive and employee respondents to determine 5 key cultural characteristics of a “Digitally Mature” company…

  • Less hierarchical, more distributed leadership
  • More collaborative and cross functional
  • Encouraging of experimentation and learning
  • More bold and exploratory with a higher tolerance for risk
  • More agile and quick to act

Ultimately, Digital Transformation is not about adopting new technologies, it’s about “organizing, operating and behaving effectively in the new world of work”.

wrap up…

The Technology Fallacy is a great read or listen. I’d go as far as to say, a required resource for anyone dealing with or responsible for leading digital transformation within an organization. My extraction is just a handful of points that resonated strongly with me. The book is well researched and loaded with great anecdotes and insights from the research. Each chapter culminates with strategic guidance and tips for becoming “digitally mature”.

Hire an ACX Narrator to Get Your Audiobook on Fast

If you have a story to tell, you’d be surprised how quickly you can have your own audiobook.

Surveys say that 81%, most people, would like to be a published author. With services like Kindle Direct Publishing there’s never been a better time to self publish. In the process you can…

Get your book on Kindle stores worldwide within 24-48 hours.

Earn up to 70% royalty on sales to customers with an International reach. As soon as your book goes live you can simultaneously make sales in the US, Canada, UK, Germany, India, France, Italy, Spain, Japan, Brazil, Mexico, Australia and more.

Best thing is, KDP University gives all the step by step instructions you will ever need. In comparison to trying to publish a book in the 90’s it is pretty much ridiculously simple…

Once you get published on KDP you are super close to having an audiobook ready to be sold on Audible, Amazon, and iTunes

When I produced my first audiobook, I had a choice to make. Do I narrate my book or do I hire a narrator.

Honestly, I would love to be the voice of my own books but as a family man with a full time job a few thoughts flashed through my mind when I got to this point.

Where am I going to do this? I have no studio or equipment.

How do I prevent my wife, 3 kids, or 2 crazy dogs from interrupting my narration session? Answer: I don’t. Snowball effect…mounting impracticality for self-narration.

Fortunately, just a few clicks on the ACX marketplace website and I found my answer. Hire a narrator!

I uploaded a 1 page sample from my ebook and literally within 15 minutes I was listening to narrator’s audition for the opportunity. It was really cool hearing people read my work. About 3 weeks later my book was listed in


This image has an empty alt attribute; its file name is Audible-Free-Trial.png
Your free trial membership includes 1 free Audible credit good to exchange for your first audiobook. A friendly email reminder is sent before your trial ends.

Curious about audiobooks? You are not alone.

According to a Deloitte article, The Rise of Audiobooks and Podcasting By Duncan Stewart, Mark Casey, Craig Wigginton “The United States’ audiobook market—predicted at US$1.5 billion in 2020, and growing at a seemingly sustainable 20 to 25 percent per year for the next few years—is the world’s largest.”